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TELCO: Develop a Churn Reduction Strategy for a telecommunications company in Asia
Voluntary Churn
Involuntary Churn
Reconnections
Machine Learning methodology:
Neural network - NN
Gradient Boosting - GB
Glass Box Logistic regression
Sentiment from voice data
*GB provided max predictive power


Data Sources
Billing
Payment
Usage & overage
Service
Complaints – structured
Call center voice data



Change Management & Implementation
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Strategy simulator to identify offer & target segment
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Targeting & offers based on reason codes
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Ongoing tracking
RESULT: 2% HIGHER ANNUAL REVENUES
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