-
Drive profitable incremental sales for the Retailer Card program
-
Increase cardmember engagement & reduce attrition
-
Reduce the cost of sales - shift purchases to store card from another payment tender
-
Developed a 360º view of the cardholder base by combining issuer & retailer data
-
Built a full composite of customers beyond traditional risk/profitability segmentation
-
Developed both a Retail Centric & Payment Centric segmentation
-
Retailer customers spend $3B+ on another tender, the majority of which on other 3rd party credit cards, and 55% of which is only 3 depts.
-
Portfolio had significant credit share in tickets >$600
-
POS: Changes in associate prompts
-
Online: Pre-populated credit product information in the account
-
Field Sales: Identified RTW* stores
-
Marketing Strategy – customized marketing offers & messaging by segment
