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CURRENT APPROACH:

All targeted strategies are based on:​

  • Frequency of customers in past 1 – 3 months​

  • Revenue generated by a customer in the past month or year​

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NEW APPROACH:

Using predictions for driving targeted strategies based on:​

  • Frequency of customers in past 1 – 3 months​

  • Revenue generated by a customer in the past month or year​

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